Innovast Digital Marketing: Brand presence, elevated

Karen Etchells runs Innovast Digital Marketing, a creative web agency specializing in informational websites and content creation. You can find Innovast on Facebook, Instagram, and Twitter. You can connect with Karen on LinkedIn.

Tell us about yourself. Who are you? Where are you based?

I’m Karen Etchells. Mom of five, grandmom to three. I still have a 16-year-old daughter at home. I live in eastern Connecticut with my husband, David, and two poodles.

I love where we live. It’s rural with picturesque farms and rolling hills, forests and ponds. I’m on a mission to live a healthier lifestyle, recently switched to a plant-based diet and make a serious effort to exercise (preferably outside) everyday.

What’s the elevator pitch for your business? Describe what you do.

Innovast Digital Marketing builds websites, creates content that ranks highly for SEO, and provides social media management services.

My biggest … Read more

The Pros and Cons of Consolidating Federal Student Loans

What is student loan consolidation?

If you’re like many borrowers, you probably have multiple student loans – some of which could be private loans or federal loans. Did you know that you can bundle your student loans into one loan? If this thought is appealing, consider consolidating your federal student loans with the federal government. It’s an option that could help simplify your life.

When you consolidate student loans into one, your interest rate won’t change. Instead, you’ll pay a fixed interest rate based on the weighted average of the rates on your previous loans, which is then rounded up to the next one-eighth of 1{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd}.

Let’s look at the pros and cons of consolidating your federal student loans and see if it’s a right choice for you.

The pros

Learn the advantages of combining your federal student loans.

There are no credit or income requirements

Anyone with federal student … Read more

Develop your 2021 marketing strategy — looking back to plan ahead

Many business owners, entrepreneurs, and even veteran marketers devise their strategy for the New Year starting in January. I’m here to make a case for developing your 2021 marketing strategy now, or more specifically, throughout the last quarter of the year.

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing strategy doesn’t have to be done at once. Check out these seven steps to follow.

  1. Assess your 2020 goals.
  2. Confirm your marketing and business objective alignment.
  3. Redefine your audience (or not).
  4. Find the best performing content.
  5. Repurpose and update existing content and campaigns.
  6. Determine what new channels and tactics to test.
  7. Ensure authenticity in your messaging.

When Q3 ends, we’re typically focused on holiday campaigns, hitting year-end goals, maybe wrapping up financials for taxes, not to mention our personal obligations. Planning 2021 marketing might be low on the list. However, it’s the perfect time to start strategizing … Read more