Always trust your gut.
The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA), told Marketing Dive:
“There was an amazing turnaround in marketing messaging that took place. Our analysis has shown that the relationship between consumers and brands has, in fact, strengthened.”
If you’re struggling to find a new messaging cadence to reach your audience as effectively as you once did and wondering how to improve business during COVID-19, use these stories to find inspiration, ideas and perspective shifts. As you read these marketing lessons, remember: Your marketing can thrive during COVID-19, you may just need to rethink the way you’re doing things.
1. Pivot your message
How will you reposition your product offerings and … Read more
We have all dealt with the hassle of lugging a set of clothes to and from the dry cleaner. Which is why you may be pleased to find out that many of your dry-clean-only clothes can easily be freshened up without leaving the house. Washing those special garments by yourself is easier than you think — so start saving some time and money by learning how to dry-clean clothes at home.
Which garments can be dry-cleaned at home?
DIY dry-cleaning isn’t recommended for every garment. Items whose colors might bleed, are made of delicate fabrics — such as suede, leather, rayon, taffeta or fur — or anything with oil-based stains should be taken care of by a professional dry cleaner.
Instead, focus your home dry-cleaning efforts on clothing made of wool, silk, cotton, linen and durable polyester. When in doubt, always read the tag. The tag will provide valuable … Read more
This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020.
We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help and contribute, and as an Online Store proprietor, you are in a unique position to make a significant impact.
The world has suddenly shifted into a near complete virtual landscape — with the continued uncertainty as a result of the pandemic, customers are looking to buy everything online. There’s a sense of great urgency around the way people are shopping right now — they don’t have time to waste. They want an efficient and effective way to get their products as soon as possible.
For this very reason, it’s crucial to start listing your products in major marketplaces like … Read more