Clifford Almeida: Delivering ROI

Clifford Almeida runs HIREAWIZ Web Design, a full-service digital marketing agency. Clifford also runs MyWebAudit.com, a SaaS tool for web professionals and digital marketers. You can find Clifford on LinkedIn and Facebook.

Tell us about yourself. Who are you? Where are you based?

I’m a father of two beautiful girls and a husband to an amazing woman. I love to travel. I’m passionate about changing lives through service and technology. Growing companies is what I love doing.

We’re based in Glendale, Arizona. Before Glendale, I lived in Laveen, just outside of the Phoenix area. As I looked to grow my business, I wanted to move to the center of where everything was.

Along the way, we’ve had the benefits and convenience of being closer to the city.

We focused on targeting the Phoenix area to attract new leads for the agency. We doubled down on it, spending … Read more

What is digital PR? Best digital PR techniques and tactics

With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is digital PR and how can I make it work for my company?

We’ve got you covered. Let’s take a look at how you can make digital PR work for you and your business.

What is digital PR?

Digital PR is a marketing strategy that shapes the online image of a company.

The objective of a digital PR campaign is to improve organic search results and customer reviews via digital content to build a company’s brand.

 

To fully grasp digital PR, there are a few key definitions within online marketing to become familiar with:

  • Backlinks: links from other websites
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