Category: Business

A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered.

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.

How to legally protect your business name

Here are five steps to help make sure the name you choose for your business is legally yours to use and keep for the long run.

1. Do your homework.
2. Register the business name in your state.
3. Secure a domain name.
4. Trademark your brand.
5. Protect your trademark.

Let’s jump in.

Important note: A business name is completely different from a trademark. Company names can be used as trademarks if they are associated with goods and services, but there … Read more

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This post was originally published on March 7, 2018 and was updated on August 4th, 2020.

Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same products and services. Knowing what your customers think can help you better shape your business and policies. This is where Google customer reviews can help.

How to get more Google customer reviews

In this guide, we’ll review why Google customer reviews are important and how to gather them the right way.

• • Why do Google customer reviews matter?
    • Google reviews and search engine benefits.
  • Important considerations for Google customer reviews.
    • Establish a Google My Business profile.
    • Do not “review shame”.
    • Never buy Google customer reviews.
  • How to get Google customer reviews the right way.
    • Hop on the email marketing train.
    • Give your customers a

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From choosing the right market to having a payment plan in place, this is your cheat sheet to growing a global business.

If I had a dollar for every time someone asked me what it takes to go global, I’d be one rich woman. It’s not one thing that propels you to success. Rather, it’s a series of things that must be done well that will get you that much closer to improving your overall growth potential and conducting business with customers the world over.

Editor’s note: Laurel Delaney is the author of the best-selling book, Exporting: The Definitive Guide to Selling Abroad Profitably.

20 tips to grow a global business

Here’s what it takes for an organization — big, small or even upstart — to grow beyond its borders.

1. Be in the ready state.
2. Get a company-wide commitment.
3. Choose a product to take global — preferably one you