What is digital PR? Best digital PR techniques and tactics

With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is digital PR and how can I make it work for my company?

We’ve got you covered. Let’s take a look at how you can make digital PR work for you and your business.

What is digital PR?

Digital PR is a marketing strategy that shapes the online image of a company.

The objective of a digital PR campaign is to improve organic search results and customer reviews via digital content to build a company’s brand.


To fully grasp digital PR, there are a few key definitions within online marketing to become familiar with:

  • Backlinks: links from other websites
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8 steps to create a blog editorial calendar in 2021

Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using a blog editorial calendar.

Let’s look at what an editorial calendar is, why it’s important, and how to create an editorial calendar you can use to stay on track and reach your business or blog goals.

What is a blog editorial calendar?

A blog editorial calendar is a schedule that outlines your content publishing for the months or years to come. While its name implies that it’s a calendar, it is far more than that.

A blog editorial calendar shows dates for scheduling and publishing, but it also includes the relevant details needed to create a streamlined content creation process that produces content aligned with your brand goals.

Why is a blog editorial calendar important?

When you use … Read more

Judith Kallos: White glove WordPress support

Judith Kallos runs The IStudio, a support and consulting service specifically for WordPress websites. You can find Judith on Facebook, Twitter, LinkedIn and Pinterest.

Tell us about yourself. Who are you? Where are you based?

I’ve been “doing online” since 1995. I’m an accomplished, good-humored, surprisingly non-geeky WordPress consultant and business coach who doesn’t take herself too seriously. Even after 25 years.

I have my own projects, write for GoDaddy’s blog and help extraordinary netrepreneurs to embrace WordPress and the online arena for all it can be.

I opened the first “Internet Studio” in a sleepy town on the Illinois-Wisconsin border in 1995 and have been doing business online ever since. Back then I was known as the “crazy Internet lady.” Waaay ahead of my time!

Fifteen years ago we decided to leave the rat race, high taxes and traffic that came with living up north … Read more