With a rapid shift to online presence this year, many companies are having to explore digital options now that they hadn’t considered in the past. One business function quickly making the move to digital is public relations (PR). If you own a business, you might be asking yourself, what is digital PR and how can I make it work for my company?
We’ve got you covered. Let’s take a look at how you can make digital PR work for you and your business.
What is digital PR?
Digital PR is a marketing strategy that shapes the online image of a company.
To fully grasp digital PR, there are a few key definitions within online marketing to become familiar with:
- Backlinks: links from other websites