8 ways small businesses can be profitable during the 2020 holiday shopping season

This article was originally published on GoDaddy’s OpenWeStand.org website.

As we enter the 2020 holiday shopping season, in the middle of a pandemic, consumers are concerned about shopping near others and shopping indoors and businesses are adapting rapidly to meet their needs.

However, given the year-over-year growth of online holiday sales, and the increase in ecommerce because of the pandemic, this shopping season might seem a little familiar.

Because we’re dealing with a COVID-19 holiday … Read more

5 ways to effectively communicate with customers around safety policies and procedures

This article originally published on GoDaddy’s OpenWeStand.org website.

As a small business owner, you likely had to change several aspects of your operations because of COVID-19. From protecting your employees to enforcing social distancing, 2020 has been a learning curve for everyone.

As your customers return to your business, they may not know about the new policies you have implemented recently. This is why you need to effectively communicate with customers immediately — outlining any new expectations and guidelines. Then, take steps to enforce your policies if your customers refuse to comply.

1. Train your team members on your guidelines

Regularly meet with your staff to discuss any new policies you have added or modified. Explain what is expected of your employees and customers and what happens if shoppers refuse to comply.

Make sure your team has the power to refuse service or approach a customer who won’t wear a

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