Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read on for tips on converting leads into paying customers using the AIDA sales funnel model.

The AIDA sales funnel model

The process of converting shoppers into paying customers is defined by the acronym AIDA, which stands for the four stages of consumer behavior:

1. Awareness: Your marketing strategies and brand awareness campaigns attract the attention of potential buyers.

2. Interest: Use email and social media marketing and other eye-catching promotional materials to retain interest.

3. Desire: Now that you have your target’s awareness and interest, you need to make them want your product or service.

Interact with your audience on social media, engage in online … Read more

Back to school and back to business: How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website.

As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule, moving to homeschool or even just prepping for what can come with an in-person learning model.

How to run a business with kids at home

Here are four tips to get you, your business and your family ready for whatever comes your way this fall.

Tip 1: Maintain a schedule

When traditional, in-person school goes topsy-turvy, the regular schedule goes with it.

At first, it may feel like a bit of a relief not to be rushing to pack lunches and get everyone out the door, but having an established schedule actually reduces stress for both parents and kids.

Here’s how you can maintain a schedule:… Read more