SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you.

Maximum SSL certificate validity reduced to 1 year

This change was first announced by Apple at the CA/Browser Forum Spring Face-to-Face event in Bratislava back in March of this year. Then, at the CA/Browser Forum’s Summer event (held virtually), Google announced its intention to match Apple’s changes with its own root program.

Starting on September 1, SSL/TLS certificates cannot be issued for longer than 13 months (397 days).

There’s also a browser-driven ballot that seeks to align the industry’s baseline requirements with the new root program changes. That issue’s currently being debated by the Forum — we’ll be sure to keep … Read more

How to legally protect your business name

A company’s business name is one of its most important brand assets, so as a business owner you want to do everything you can to protect it. Not sure how to legally protect your business name? We’ve got you covered.

Disclaimer: This content should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.

How to legally protect your business name

Here are five steps to help make sure the name you choose for your business is legally yours to use and keep for the long run.

  1. Do your homework.
  2. Register the business name in your state.
  3. Secure a domain name.
  4. Trademark your brand.
  5. Protect your trademark.

Let’s jump in.

Important note: A business name is completely different from a trademark. Company names can be used as trademarks if they are associated with goods and services, but there … Read more

How to get more Google customer reviews

This post was originally published on March 7, 2018 and was updated on August 4th, 2020.

Business owners and operators need to know what their customers think about shopping at their stores, whether it is a brick and mortar shop or an online store offering the same products and services. Knowing what your customers think can help you better shape your business and policies. This is where Google customer reviews can help.

How to get more Google customer reviews

In this guide, we’ll review why Google customer reviews are important and how to gather them the right way.

Read more