Gym King, one of the UK’s fastest growing lifestyle performance brands, has secured a multi-million-pound investment from FTSE 100 listed JD Sports.
The investment will see JD take a significant minority stake in the business. This strategic partnership is designed to fast track growth and international expansion, specifically into the USA, Europe and Asia where JD already has a large footprint with over 2,500 stores, complemented by localised trading websites.
Established by Jay Parker in 2015, Gym King has earned itself an impressive reputation for quality, stylish, athleisure and performance wear. The partnership with JD will serve to cement Gym King’s position as one of the UK’s leading dual gender fashion brands.
“This strategic partnership will help Gym King capitalise on the huge opportunity ahead of us, becoming a world renowned ‘Lifestyle Performance’ brand”, said Gym King Founder & CEO Jay Parker. “Our core brand values – Mindset, Resilience & … Read more