How to increase your average order value

When you have an ecommerce store you are always looking for new ways to convert customers and increase your average order value (AOV). Your AOV is pretty much what it states, the average order value of all the orders placed in your store.

By increasing your AOV you will have more revenue with the same number of customers. To calculate your average order value, tally your total revenue then divide that by the total number of orders you have received.

Total Revenue ÷ Total Number of Orders = Average Order Value

 

In this post, we’re going to offer you tips and strategies to encourage your customers to buy more from you than they may have initially planned.

Here’s what we’ll cover:

  • Free shipping costs and implementation.
  • Cross-selling strategies.
  • Integrating add-ons and personalization.
  • Upsell higher tier products.
  • Creating bundles and discounts.
  • Developing a rewards/loyalty program.
  • Using time-sensitive offers.
  • Adding targeted
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From The Hill: America’s hidden resilience factor

GoDaddy and The Hill hosted an event on Tuesday, September 15 about microbusinesses and their impact on the U.S. economy.

GoDaddy’s CEO, Aman Bhutani, opened the event by sharing data that illustrates the impact microbusinesses make on local economies throughout America. These are businesses and ventures run with fewer than ten people. Often, they’re run by just one person, part-time. They’re side-hustles. Despite their size, these ventures make a startling impact on their communities.

The power of ventures on local economies

Measuring like-for-like locations impacted by the Great Recession, GoDaddy found that cities with more microbusinesses per 100 people recovered faster than cities with fewer everyday entrepreneurs.

Median income was higher in these places, unemployment was lower.

 

Bhutani and GoDaddy are so passionate about this information and the power of ventures within a community, they’re making this data available to everyone. They’ve committed to knocking on … Read more

How to incorporate a business

Eureka! You have a unique idea for an endeavor that you’re passionate about or believe can meet the needs of many consumers. You have collected feedback and tested out this great idea. But before you can bring your idea to life, you need to know how to incorporate it into a business.

Having your big idea allows you to choose a business model and create a business plan that acts as the foundation for your new venture. Incorporation is a critical next step before launching a small business.

In this post, we’ll take a look at what it means to incorporate as a business entity.

We will also outline some of the most common entities for incorporation, including these formations:

  • Sole proprietorship
  • Limited liability company (LLC)
  • Corporation
  • Professional corporation
  • Nonprofit corporation

What does it mean to incorporate a business?

How is incorporation defined?

Incorporating a business is the process of
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