If you are trying to grow your brand presence and generate leads for your business online by microblogging, having a Twitter account is a wise choice. Twitter is one of the most popular social media sites around. Unlike the very popular Instagram, what you post on Twitter can be read by both registered and unregistered users, although the latter cannot actively engage with them.
This automatically opens up your brand to a more extensive audience base as your Twitter settings are, by default, public. You can use audio and video content in your tweets, making the social networking platform as versatile as any other. This makes the network a favorite for B2B and B2C business houses keen to improve their sales, lead generation, and traffic conversions. Just like on Instagram, where you can easily promote and sell your products online, Twitter is a great platform for developing your brand. With … Read more