Why picking the best media personalities to associate your image with defines you

You might not be able to choose your family, but you can Pick n’ Mix the best media personalities to associate your image with – It’s who you hang out with that vitally defines who you are

As they say, ‘You are what you eat’, whether you devour caviar, lobster, kebabs, pies or cakes. Do you have large gargantuan meals or tiny portions on your plate? Are you all about rich or bland food? How about it being hot and spicy? All of this intake becomes you.

It’s not the 490,600 people who follow him you need to be concerned about. Who are the 711 people Theo Paphitis is currently following on Twitter, who also follow him back? Brand Theo is connected to Duncan Bannatyne, Peter Jones, Tej Lalvani, Kelly Hoppen CBE, Jacqueline Gold CBE the Executive chair of Ann Summers, Conservative politician Rory Stewart, Footballer Peter Crouch, Boris Johnson, … Read more

John Lewis to end ‘never knowingly undersold’ era on 22 August

John Lewis is to retire its 97-year-old price pledge “never knowingly undersold” on 22 August but has yet to reveal a catchy new slogan to take its place.

The department store chain told customers in an email it will not accept new claims under the pledge from 23 August, instead promising them – rather long-windedly – it is “always knowingly committed to outstanding value”.

Explaining its rationale, John Lewis said it was scrapping the historic pledge to focus on “everyday quality and value”.

A spokesperson for the company said neither of these were its new slogan but a “short term message at point of sale to let customers know about the retirement of ‘never knowingly undersold’, and will only be used for another couple of weeks”.

John Lewis is expected to launch a marketing campaign to kick off its new sales pitch in the coming weeks. In November last year, … Read more