From Black Friday to the Festive Season: 8 tips for small businesses to stand-out

Every year, Black Friday kicks off a pivotal time of year for many small businesses – from independent retailers, to fully digital companies.

However, it’s becoming more and more challenging to stand out of the crowd. There are some key tips and tricks for getting set up, and maximising your online presence around this time, and it’s not too late to get the ball in motion.  Peggy de Lange, VP International Expansion at online marketplace, Fiverr explains how.

Offer Promotional Bundles

Do you have products or services that compliment one another? If so, think about how you can bundle them together and offer someone a deal they can’t refuse. Product bundles can be a great option for pushing a customer over line.

Offer Pre Orders

If you have products that are high in demand, pre-ordering products lets you adjust the stock levels and manage the potential of running out of … Read more

Britains’s crisps shortage eases, but multipack stocks remain low

Britain’s crisp shortage has begun to ease but supplies on shelves remain low, with a quarter of shops still struggling to find stock.

Multipack crisps were ranked the lowest in availability, with 29 per cent of stores recorded as either having “none” or “low” according to the Office for National Statistics, which monitored supplies between November 19-22. The data was collected by Kantar Public in the course of 270 shop visits.

The 24 per cent total of shops where there were none or few of the products was down on the 33 per cent recorded a week earlier but crisps were still the hardest-to-find product on the shelves.

Paracetamol, ibuprofen, sparkling water and frozen turkeys were the next most affected items. There were also shortages of fresh pork and chicken, with 4 per cent and 2 per cent respectively of shops reporting zero availability. Of all the items monitored, 10 … Read more