Category: Business insurance

This article originally published on GoDaddy’s Venture Forward website.

Karen Mossberger worked on creating economic “empowerment zones” for Detroit’s city government in the mid-1990s, to help aspiring entrepreneurs overcome decades of urban decay by starting their own companies.

The results were disappointing, weighed down by several chronic problems: lack of access to capital or suitable physical spaces to set up shop, and lack of local demand in one of the poorest cities in the nation.

Today, and billions of internet connections later, Mossberger sees a world that can sidestep some of those physical and financial limitations.

She now studies a source of economic development that many policymakers never see: the tens of millions of micro-businesses that sell online, many without the overhead of a storefront, or the pressure of an all-or-nothing bet on their financial futures.… Read more

The digitalization of commerce has allowed many innovative entrepreneurs with great ideas to build their dream businesses. And, a fantastic way to highlight a forward-thinking digital company is by utilizing a .tech domain name.

Stand out online with a .tech domain name

To operate successfully and stand out in this hypercompetitive environment, you need more than just an ingenious idea and zeal.

Every little detail of your business must highlight the artistic and original quality that you stand for.

Focusing on these details is what will give you that competitive edge and make your marketing communication stand out.

• Why is innovation key in tech business marketing?
  • 1. Stronger competitive advantage.
  • 2. Better quality traffic and high conversions.
  • 3. Trust in your brand.
• How .tech domain names can help.
  • 1. Establish your niche.
  • 2. Promote your brand name.
  • 3. Find your perfect domain match.
  • 4. Be creative.
  • 5. Be more relevant.

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know.

You’re already well on your way to establishing your business’s credibility if your website is one of the top results that show up when your user is looking for something on a search engine like Google.

While most entrepreneurs and marketers know this, few know how to optimize their website and their content in a way that gives them a strong search ranking over time.

Related: GoDaddy guide to SEO for business

10 simple small business SEO tactics

In this article, we explore 10 tactics that are not too technical to execute and will help your business rank over your … Read more

It’s summertime, and social distancing is in. So is creating websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features, and more are on their way.

Get online guided path series

As a reader of the GoDaddy Garage blog, you know how much value there is here. Our How-To videos are amazing. And our Help articles are, well, helpful. (Shoutout to the Community as well, where people ask questions and hold discussions.)

We thought it would be really cool if we could bring everything together into one package…so we did. Our first guided series, Get Online, helps people get everything set up and published.

• Get online with Websites + Marketing is the menu that gives the overview of the rest of the articles.
• Get

Generating leads is a necessary part of any business. You need customers in order to stay in business. There are plenty of ways to go about this, but one simple way is with keyword domain names, an effective tactic that very few entrepreneurs take advantage of.

Generating leads for your business using keyword domain names

In this guide, we’ll be covering the following:

• What are keyword domain names?
• 5 steps to create effective keyword domain names.

1. 1. Begin with an audit of your products and services.
   2. Be specific.
   3. Think like a customer.
   4. Find inspiration for your list.
   5. Turn your keyword list into keyword domain names.

• How does a keyword domain generate traffic?
• Summing it all up.

Let’s get going.

What are keyword domain names?

First, it’s important to make a distinction between keyword domain names versus the primary domain name you use for your existing website.

Your primary domain name is … Read more