How to use Twitter chats for your business

Twitter chats are an underutilized social media tool for businesses to communicate with their followers and audience, share knowledge and strategies — all while promoting their brand. If you’ve seen a Twitter chat on your feed but never ventured into this virtual activity — you are in for a treat.

As a participant, you can gain valuable insights and meet individuals with shared interests. But as a host, you can use Twitter chats to drive meaningful engagement, promote campaigns, and increase your reach. If it seems like a complicated or foreign process, don’t worry!

How to use Twitter chats for your business

In this ultimate guide to using Twitter chats for your business, I spoke with experts who’ve driven results with this social media strategy (as well as learned from their mistakes).

Complete with examples, I’ll help you understand the logistics of a Twitter chat, the benefits for your business … Read more

15 best TED Talks for entrepreneurs

Maybe you want to be an entrepreneur, to make your own way, but you aren’t sure where to begin. Or perhaps you have an idea for a business and have already taken the first steps to get it off the ground, but need a little inspiration to keep going. Or you might already be running your own venture and a dose of motivation could help you take it to the next level. That’s why I’ve gathered 15 TED Talks that are growth fuel for entrepreneurs.

Run by TED, a nonprofit organization founded in 1984 for a conference that combined technology, entertainment and design, TED Talks are short conversations that pack a punch on a wide variety of topics. Today, TED Talks are available in more than 100 languages.

We all need a little extra inspiration to take the next step toward success — whatever that next step might be. … Read more

How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot.

International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic.

By optimizing your site content for international SEO, you can drive targeted search traffic to your website through different languages. This also helps you increase your website’s visibility across different search engines.

In this article, we’ll take a look at how you can improve your site’s international SEO.

How to improve your international SEO

International SEO involves applying the same basic principle of standard SEO to your website. In addition, there are some best practices that help ensure the languages you’ve translated your site content into also make use of your SEO efforts.

Here are some easy ways to improve your website’s international SEO:

  1. Do keyword research for other
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How to positively handle negative social media comments

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that:

Platforms like Facebook, Instagram, Twitter and Google are unavoidable parts of running a business today. They increasingly act as the primary connection between your company and its customers, and they also largely shape your online reputation.

While these interactions and your social media marketing efforts can be productive for your business, they’re also highly visible and can hurt you if handled haphazardly.

For instance, when someone posts negative feedback on Google, all of your current and potential customers can see it, as well as your subsequent reaction. Is that … Read more

Expand your company’s global reach by using country-specific domain names

If you’re an entrepreneur with an online business, you know there could be thousands – maybe even millions – of people in other countries who may be interested in your products or services. In this article, you’ll learn how to use country-specific domain names, giving you and your business a presence and profile in other countries in a relatively easy and inexpensive manner.

Using country-specific domain names to expand your global footprint

Domain names play an important technical role related to websites and email, but domain names can also be powerful, strategic tools for entrepreneurs to use. One way to do so is to use domains is in a globally proactive manner, and by that, I mean using domains to help grow your business around the world.

How? Start by acquiring country-specific domain names to expand your global footprint and reach.

  • What are country-specific domain names?
  • Advantages of using ccTLDs.
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