How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020.

When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every sector to extract, analyze, and optimize data to make the right marketing decisions.

With technology changing at a lightning-fast pace, business owners and operators need a set of tools that deliver simplicity, as well as promote brands by referring to data.

How to make data-driven decisions using Google marketing tools

Too much data can overwhelm the savviest business owner. Google marketing tools present data in easy to understand terms that you can use to attract the right target audience and then build your loyal customer base.

To help with that goal, we’ll be looking at the following:

  • Insights to make data-driven decisions.
  • Case study for Google
Read more

What is a favicon and why should your brand have one?

Humans are wired for visual content. In fact, over 80{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way to do this is by using favicons for your website. But what is a favicon?

We’re here to help.

What is a favicon?

A favicon is the small square image that tends to be displayed before the URL in the address bar of a browser, in browser tabs and next to the site name in a list of bookmarks.

Here’s an example of a favicon in a browser tab:

Favicons were introduced all the way back in 1999 by Microsoft as part of its Internet Explorer 5 “Favorites” feature. The concept caught on and was adopted across the spectrum of browsers shortly after.… Read more

The best free WooCommerce extensions & plugins for new eCommerce sites

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium WooCommerce extensions for free.

WooCommerce is a powerful eCommerce solution built on top of WordPress. In the same way that plugins add functionality to WordPress, WooCommerce extensions add functionality to WooCommerce. You can think of WooCommerce extensions as a special type of WordPress plugin.

If WooCommerce isn’t installed, they serve no purpose. It can be downright overwhelming to wade through the many free WooCommerce extensions for new eCommerce sites — especially if it’s your first time setting up an online store with WooCommerce for WordPress.

The popularity of WooCommerce means there are plenty of excellent extensions and plugins available to power-up your new eCommerce site, so how … Read more

8 DIY Home Décor Projects to Tackle When Staying Home

Looking for things to do while social-distancing? These DIY home décor ideas are the perfect solution for a productive day while updating your home. Create unique pieces of furniture or a new look for any room in a few hours or a few days. With a small investment and a bit of repurposing, these 8 project ideas will help you update your space.

1. Paint a room

Painting is a cost-effective way to make a real change in the way a room looks and feels. It’s amazing how the power of color can affect your mood. Color changes help to style a room with certain color palettes that evoke design themes like French country or cottage style.

If painting the entire room is too much, you have other options. One quick way to use paint in an easy DIY project is with an accent wall.[1] Painting one wall in … Read more

Build a strong digital presence with a .online domain name

People are searching for local businesses and small businesses — just like yours — online. If they cannot find you there, then it’s a missed opportunity on your end, almost like having a “Closed” sign in front of your store. Fix that with a .online domain name.

For most small businesses, especially those going through a crisis, getting online is easier said than done. Building a strong digital presence goes beyond just having a business website. Before you start working on your site planning or marketing strategy, make sure you’ve got the foundational details correct.

Get the perfect domain name for your business

Before you start building your website, you’re going to need a good domain name.

This will be your online identity, so it’s vital that you make it shine. While choosing a domain name for your business, keep the following factors in mind:

  • Keep it short and
Read more