How to Create a Facebook Business Page

Social media is an important tool for business owners and managers. It can help you make connections with new and returning clients or patrons, build trust and provide customer service. Navigating through setup and maintenance for social media accounts might seem confusing, but you can easily make a business page on Facebook to get started. Follow these simple steps to create a Facebook Business page.

1. Go to Facebook, log in and get started

On facebook.com/business, click on the Get Started tab and choose Facebook Pages from the menu options.

Then, click the Create a Page button.

Facebook screenshot of 'get started' menu

In the Create a Page section, input your business name or brand name in the Page Name section. Then, choose a category for your business. Facebook prompts you to type in the category you think your business belongs in, and then it provides choices that may match. For example, if you type “flowers,” … Read more

3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business is still standing, you might be wondering about ways to be profitable in this turbulent time.

Many businesses that have so far weathered the storm are now reopening to a changed, stagnant economy. The future is concerning. Some new regulations require customers to wear masks, high unemployment rates may limit people’s disposable income, and some businesses must operate at a lower capacity.

3 ways to be profitable during the COVID-19 pandemic

As this new world order sets in, it’s time for business owners to use innovative and creative solutions to not just stay afloat, but to be profitable throughout the pandemic. What are some ways to be … Read more

Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read on for tips on converting leads into paying customers using the AIDA sales funnel model.

The AIDA sales funnel model

The process of converting shoppers into paying customers is defined by the acronym AIDA, which stands for the four stages of consumer behavior:

1. Awareness: Your marketing strategies and brand awareness campaigns attract the attention of potential buyers.

2. Interest: Use email and social media marketing and other eye-catching promotional materials to retain interest.

3. Desire: Now that you have your target’s awareness and interest, you need to make them want your product or service.

Interact with your audience on social media, engage in online … Read more

Back to school and back to business: How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website.

As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule, moving to homeschool or even just prepping for what can come with an in-person learning model.

How to run a business with kids at home

Here are four tips to get you, your business and your family ready for whatever comes your way this fall.

Tip 1: Maintain a schedule

When traditional, in-person school goes topsy-turvy, the regular schedule goes with it.

At first, it may feel like a bit of a relief not to be rushing to pack lunches and get everyone out the door, but having an established schedule actually reduces stress for both parents and kids.

Here’s how you can maintain a schedule:… Read more

How to Safely Drive in Fog

At one point or another, you’ve probably had to drive through some kind of bad weather. While driving in fog isn’t the same as driving in a thunderstorm or blizzard, it can still create problems for your commute if you’re not careful. Foggy conditions in particular can greatly reduce your visibility, potentially causing dangerous driving situations and car accidents. Navigating through fog is difficult for new and experienced drivers alike, so it’s all the more important to understand how to deal with it when you’re on the road.

What causes fog?

A good way to think of fog is as a cloud on the ground. In general, what causes fog to occur is the condensation of water vapor, the gaseous form of water. As the water vapor condenses, it turns into water droplets that float in the air. Fog appears when water vapor condenses around other solid airborne … Read more