This post was originally published on March 22, 2018 and was updated on August 24th, 2020.
For small business owners, asking how your businesses did is a mandatory component of a successful operation. How do you go about getting an understanding of where you stand in the eyes of your customers? The answer is soliciting, reading and replying to the feedback left at online review sites.
As a relatively recent marketing phenomenon, online review sites have dramatically grown in popularity over the past five years. The primary reason for the growth is the trust consumers place in other consumers to leave truthful, heartfelt reviews of small businesses.
Did you know that nine out of 10 consumers read online reviews before they make a buying decision?
Trust is just one of the many compelling reasons why your small business needs to increase its exposure at online review sites.