Which review sites matter to your industry

This post was originally published on March 22, 2018 and was updated on August 24th, 2020.

For small business owners, asking how your businesses did is a mandatory component of a successful operation. How do you go about getting an understanding of where you stand in the eyes of your customers? The answer is soliciting, reading and replying to the feedback left at online review sites.

As a relatively recent marketing phenomenon, online review sites have dramatically grown in popularity over the past five years. The primary reason for the growth is the trust consumers place in other consumers to leave truthful, heartfelt reviews of small businesses.

Did you know that nine out of 10 consumers read online reviews before they make a buying decision?

Trust is just one of the many compelling reasons why your small business needs to increase its exposure at online review sites.

Why are customer

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New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception.

As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same way that they always did. More and more consumers turned online, placing online orders for items they might have purchased at a brick-and-mortar location only months earlier.

Increasingly, local businesses have found themselves trying to figure out how to combine online purchasing or booking with in-person fulfillment or local delivery.

 

For small businesses working hard to weather this storm, there is value in understanding if an increased focus on online shopping might persist beyond the crisis as shopping behaviors change. 

GoDaddy examined the performance of its customers across 15 states (Alaska, Alabama, Florida, Georgia, Idaho, Indiana, Kansas, Mississippi, Missouri, Montana, Read more

5 key areas to cover in a business plan’s financial projections

Drafting the financial projections within a business plan takes a bit of time and data referral to properly detail information as it pertains to your startup’s finances. Are you unfamiliar with what it means to cover your business plan’s financial projections? We’re here to help you out.

What are financial projections?

A business plan essentially acts as a blueprint for your startup. You might begin to outline goals and milestones that you’d like your startup to reach within the next few years in business.

Additional information — including descriptions of your products and services, an industry analysis, and a snapshot of the startup’s finances — are also included.

This further evaluates the feasibility of the startup from an objective standpoint.

 

That specific snapshot of the startup’s finances is housed in a business plan’s financial projections. This section is dedicated to the startup’s current cash flow.

Information that covers a … Read more

New GoDaddy Pro series inspires web designers and developers to help clients

The world we used to know is out of service, and businesses large and small are evolving to meet the new realities.

Web designers and developers are being asked to do more for their clients, bringing new skills into the mix to boost their value and strengthen relationships. To help them deliver, GoDaddy Pro presents a new YouTube series, “301 Permanent Redirect.”



Over four episodes, web professionals and influencers take on a variety of fun, creative challenges that reflect common client asks, showing off cool ways to quickly broaden your skill sets so you can help clients stand out, drive traffic to their sites, and succeed.

Breathe new life into old photos

Jenna Gamber’s web design work for a client’s site

Clients often want to jazz up their site, but they don’t have the budget — or, due to social distancing, the conditions — to safely do … Read more

Online micro-businesses can be an easy economic win for local governments

This article originally published on GoDaddy’s Venture Forward website.

Karen Mossberger worked on creating economic “empowerment zones” for Detroit’s city government in the mid-1990s, to help aspiring entrepreneurs overcome decades of urban decay by starting their own companies.

The results were disappointing, weighed down by several chronic problems: lack of access to capital or suitable physical spaces to set up shop, and lack of local demand in one of the poorest cities in the nation.

Too many people concluded it was too risky to quit their day jobs.

 

Today, and billions of internet connections later, Mossberger sees a world that can sidestep some of those physical and financial limitations.

She now studies a source of economic development that many policymakers never see: the tens of millions of micro-businesses that sell online, many without the overhead of a storefront, or the pressure of an all-or-nothing bet on their financial futures.… Read more