This article originally published on GoDaddy’s Venture Forward website.
While the ongoing COVID-19 crisis has shuttered tens of thousands of small businesses and sent entire economies into tailspins, one cohort of entrepreneurs is proving surprisingly resilient. And, in turn, they’re creating economic stability in their local communities.
They are the operators of millions of digital domain-name websites that GoDaddy, which hosts the sites, labels “ventures.” Our multiyear research project, Venture Forward, found these often-overlooked and uncounted participants in the digital economy helped regions recover more fully from the 2008 recession, and are creating the same sort of buffer during the current crisis.
Ventures are, of course, as diverse as the country they reside in. They’re in every state. They’re rural and urban. They’re run by women and men, full-time business owners, students, retirees, military personnel and part-time workers. They come from every ethnicity and education level.
While the ventures … Read more