From choosing the right market to having a payment plan in place, this is your cheat sheet to growing a global business.
If I had a dollar for every time someone asked me what it takes to go global, I’d be one rich woman. It’s not one thing that propels you to success. Rather, it’s a series of things that must be done well that will get you that much closer to improving your overall growth potential and conducting business with customers the world over.
Editor’s note: Laurel Delaney is the author of the best-selling book, Exporting: The Definitive Guide to Selling Abroad Profitably.
20 tips to grow a global business
Here’s what it takes for an organization — big, small or even upstart — to grow beyond its borders.
- Be in the ready state.
- Get a company-wide commitment.
- Choose a product to take global — preferably one you