How historic Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas.

“I just stood across the street with a crowd of people, watching it burn,” she says. “I was thinking ‘I’ve lost everything. Maybe I just need to shut the business down.’”

Naturally, she wasn’t sure if she wanted to attend a boot camp for small business owners that was already scheduled for later that month. Still, friends convinced Russell to attend, and there, among other things, she learned the importance of ecommerce and online business.

The timing couldn’t have been better: When COVID-19 forced Russell to close up shop again five months later, she had options.

 

She set up new services like curbside pickup and free local delivery through her website. And now, thanks in … Read more

Use our free email templates to skip the hassle of routine messages

How many hours each week do you spend emailing clients? Once recent study from CNBC suggests the average worker commits more than five hours a day to tapping away at emails. That’s a lot of time you could get back — and at GoDaddy Pro, we’re all about taking back those hours. It’s why we’re creating a series of free email templates that web pros like designers and developers can use to save themselves serious time.

For many of us, our primary money-making skill doesn’t have much to do with writing. It’s about perfecting a .CSS stylesheet or editing images until (as clients are fond of saying) they have that “pop.” Ask us to handle those techie tasks and we’re all over it. But ask us to write a simple message, say, asking a client to send in content, and it’s a delete-and-repeat ordeal to finally get that email out … Read more

Online Shopping vs In-Store Shopping: Which Is Better?

Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience whether they shop the brick-and-mortar stores or browse online for their purchases. Even holiday shopping has adapted to the changing landscape with Black Friday and Cyber Monday appealing to both in-store and online shoppers. It’s easy to assume there is a generational divide between those who choose more traditional or modern shopping methods, but in reality it involves factors ranging from accessibility and variety to local support and the shopping experience itself.

Advantages of online shopping

Although online shopping has been around for consumers since the mid-1990s, mainstream use has skyrocketed over the past several years as people grow increasingly comfortable with it and accustomed to the ease and speed of online retail.[1] It’s hard to dispute the advantages of online shopping. After all, the availability of extensive online research and reviews promotes … Read more

Working with freelancers in 2021 — 10 outsourcing tips

As per the nature of 2020, many businesses downsized or have fewer full-time staff. On the bright side, increased online traffic led to other businesses pivoting to digital or offering more virtual products/services. No matter the case, business owners and entrepreneurs still need support, a gap that can be easily filled by working with freelancers or contractors.

In a complex digital landscape, you can’t do it all; it’s not sustainable for your health or sanity (business owner anxiety is on the rise, especially for females).

Moreover, it’s not practical for the growth of your business.

Outsourcing is an affordable strategy to help get more off your plate and successfully scale.

 

But working with a freelancer for the first time can be a daunting prospect.

I’ve managed freelancers for multiple companies and I’ve been a self-employed contractor, so I understand both sides of the relationship. As such, I’m … Read more

Brandon LaVere: Pushing for #1

We recently caught up with Brandon LaVere, owner of LaVere Web Design, a web design agency based in the metro area of Phoenix. You can find LaVere Web Design on Facebook, Calendly and Google Maps.

The who:

Looks like you’re launching a new website for your business. Congrats! Is that a symptom of leveling up your operation, or more of an overdue task? 

I’m always pushing myself to stay on top of the web development world by producing the latest and greatest website, to showcase to my customers what LaVere Web Design is capable of delivering. In 2021, customers will be able to experience a website where animation and design explore new levels of creativity and practicality.

You’re based in the Phoenix area, which has changed enormously over the last decade or so. Has that affected your business in any way? 

Living in Phoenix has actually caused … Read more