If your ecommerce revenue has plateaued, you may be wondering about how you can encourage growth. While manufacturing an entirely new product is often risky and costly, white labeling is the perfect solution to help an ecommerce business grow.
White labeling is a partnership between a manufacturer and a retailer.
The manufacturer provides the ecommerce business with completed goods to be sold under the ecommerce business’s branding. The ecommerce business then markets and sells the goods at a markup, and both companies make money.
Similar to a corporate company with multiple teams, the manufacturer handles the design and development of the product while you handle the marketing and sales of the product.
How to help your ecommerce business grow with white label products
Here are some of the top reasons why you should consider selling white label products.
- Reduces manufacturing costs
- Lean operations
- Improved customer experience
- Instant access to
