Coupons have been around for a hundred years. They were first widely used in the early 1900s when shoppers would use scissors to cut out coupons from newspaper ads and then redeem them at grocery stores for a discount on a purchase. The coupon’s function has changed over the past century from being a way to get discounts when buying goods to becoming an advertisement tool when given away free with products. There has even been a surge in coupon card usage in recent years, whose advantages include carrying multiple cards in one compact package and having no need for paper or ink. These benefits make plastic cards easier to transport and more environmentally friendly than traditional paper coupons. What is the right design? There are three major elements:
- Message: The card’s message should be simple and direct. The best way to accomplish this is with a clear