8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website.

Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel coronavirus, small business owners have had to adapt.

For months, some restaurants pivoted to offer takeout only, or provide delivery services. Others closed down entirely, hoping for the pandemic to end quickly. Now, both types of restaurants are trying to reopen, while managing new stay-at-home orders and constantly shifting customer expectations.

How can you thrive as a small business in this “new normal” of COVID-19?

How restaurants can thrive in the new normal

We don’t have all the answers, but these tips can help your restaurant thrive in these uncertain times:

1. Pivot your model

Your initial business model has probably changed a great deal since the pandemic hit.

If you
Read more

5 Reasons Why Should Start Your Own Business in a Small Town

When thinking about starting a business, you may also consider where . Big cities, home to a range of fast-growing industries and a diverse, talented workforce, would seem ideal for launching a business. But business owners scouting out potential cities should look beyond just New York City and Los Angeles.

While lacking the flashiness of big cities, small towns can be great environments for up-and-coming businesses.

Why start a business in a small town? Here are five reasons:

1. Lower costs

It’s no surprise that it takes money to thrive in a large city. Besides the cost of renting a workspace, even the most mundane goods and services tend to be more expensive in big cities. Throw high city and state taxes into the mix, and emerging business owners face an uphill battle.

If you’re operating on a modest budget, smaller markets tend to be much more financially accessible to … Read more

How small businesses can prepare for Black Friday and holiday season 2020

This article originally published on GoDaddy’s OpenWeStand.org website.

There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers won’t be flooding into your physical store doesn’t mean you can’t take full advantage of your customers’ willingness to spend throughout the entire holiday season.

1. Accept things are different this year on Black Friday, Small Business Saturday and Cyber Monday

Your first course of action is to unequivocally accept that everything will be different this year. Many stores are still closed for indoor shopping.

And, while many innovative efforts have been implemented thus far (like retailers taking reservations to shop in their store, organizing outdoor pop-up shops, or utilizing one in one out policies to limit crowds) that’s not going to cut it for big sale days where demand will be … Read more