The business world is filled with entrepreneurial ideas that dream of achieving success; it takes more than determined efforts; it needs guidance. Following an entrepreneurial drive from a very young age, Brad Sugars ran several small businesses inspired by the lessons of Jim Rohn. Brad’s business acumen was soon noticed, leading him to speak to several business owners and executives, sharing his tips and advice on marketing, sales, systemization, and team building – wowing his audiences.
Brad’s seminars quickly grew in reputation with straightforward content and showcased easy ways to grow businesses. Despite the demand for his services, Brad realized that consulting was not the answer. He wanted the business owners to implement innovative strategies, but time restraints meant he could not service the demand. Brad realized the missing component between knowledge and implementation was coaching, which led him to found Action International – now known as ActionCOACH.
Brad dented the universe shifting the tides with his guidance, hiring and training business coaches to leverage his time to help as many businesses as possible.
Real People, Real Results
Starting in Brisbane, Australia, ActionCOACH spread its root worldwide to the leading global businesses coaching from one of the most awarded franchises. ActionCOACH is a team of committed, positive and successful people who strive to be balanced, integral, and honest.
ActionCOACH has been recognized as the “Best Franchise” for women and veterans in the last two years. It scored an 80 on its most recent Net Promoter Client Satisfaction Survey, putting the franchise amongst global brands like American Express and Ritz Carlton, and Apple for customer experience.
The team works within its “14 Points of Culture,” which is the company’s heart, ensuring that everyone who touches or is touched by the ActionCOACH team will benefit greatly and move closer to becoming the person they want to be or the goals they want to achieve. These Points of Culture drive every decision and activity within the company and its partners, extending to clients and teaching them how to create a culture that helps feed and grow their business. ActionCOACH abides by Commitment, Ownership, Integrity, Excellence, Communication, Success, Education, Teamwork, Balance, Fun, Systems, Consistency, Gratitude, and Abundance.
Brad asserts, “We always work in “co-opetition” with all those who believe they compete with us. We are in the business of “Edutainment.” We will educate ourselves, our clients, and all those whom we work with while we entertain them and create a fun learning environment.”
ActionCoach’s team educates its clients in world-class marketing and business development techniques using audio, video, simple workbooks, workshops, and seminar formats. Its products and services are of the highest quality value for money, whether sourced from within the company or externally, adding the most value and using the latest and most effective training methodologies. Brad mentions, “ActionCOACH clients, whether they be small, medium or large in size, will have a desire to have us help them in achieving their goals and be able to take on Our Commitment to them by returning their Commitment to ActionCOACH.”
Brad continues, “They will be forward-thinking, willing to learn and grow, and be willing to work as a team player in the development of an organization of “people.” Our clients will be selected more on attitude than size, and they will want to deal with us. We understand people are important, systems should run a company, we offer the most practical, most applicable, and fastest strategies on growth, and most importantly, because we mean what we say. We will give people back their spirit and freedom through business development.”
ActionCOACH offers a franchise model geared for entrepreneurs who want to own an asset to increase value over time. Its FIRM model allows an owner to operate a professional business coaching firm in an exclusive territory. They can add and bring on an unlimited number of employee business coaches to improve their revenue stream and serve their community.
Brad states that business experience for ActionCOACH franchise owners is vital. However, the franchise takes excellent care in providing the needed training and support for various levels of business acumen. In-depth coaching and system training prepares franchise owners and quickly accelerate their business trajectory.
The Coaching system has been developed, proven, and tested over more than 25 years and continues to be enhanced and improved to meet the business needs of today’s ever-changing marketing place.
The Core Modules
In its relentless pursuit of being the best, ActionCOACH has developed an impressive array of workshops, seminars, and services that fit the needs of virtually every business. Some of them include ProfitCLUB, GrowthCLUB, ActionCLUB, and SeminarCLUB. These training programs encompass several additional workshops for solo business owners and teams alike. The programs educate on various aspects, including but not limited to educating on best business practices, growing revenue and profits, 90-day planning cycles, and building teams, reaping successful results from business owners.
Brad mentions that ActionCOACH employs an entire team of technology and marketing experts cutting edge of new trends. He shares, “Our coaching tools and the coaching portal the examples of innovations and new opportunities for growth ActionCOACH is bringing to our community.”
ActionCOACH is constantly seeking expertise to bring its knowledge to the community during its regional and global conferences. Strong and lasting strategic alliances with vendors and providers give its franchise partners a distinct competitive advantage in the marketplace.
Assisting the Community
As of 2021, ActionCOACH launched its first-ever nonprofit organization, The ActionCOACH Foundation. With the help of Brad Sugars’ ActionCOACH business principles, its Foundation assists young adults and nonprofit leaders around the globe to become employers–not employees. To educate youth and those who make an impact on its communities so they can become great leaders and entrepreneurs, thereby accelerating the ActionCOACH vision of “World Abundance Through Business Re-Education.” Additionally, ‘Coaching for a Cause’ is how ActionCOACH Business Coaches give back to their communities by providing pro-bono business coaching to local nonprofit organizations.
By donating time to a nonprofit or charitable organization, the coaches share knowledge and educate the managers of those organizations to help them be better leaders. If service and nonprofit organizations are more successful and can serve more in need within the community, it elevates abundance for all.
Brad states that coaching for a cause is 100% voluntary, and coaches from around the globe report their successes and share best practices, sharing key learnings with the rest of the ActionCOACH community. He notes, “This is why our coaches have had so much success over the past decade in helping nonprofits benefit from the same award-winning systems and strategies that have made ActionCOACH the #1 business coaching franchise in the world.”
Above and Beyond
ActionCOACH envisions expanding its brick-and-mortar in more than 120 countries by 2025. This year, it is launching franchisees in Central Africa and Scandinavia and encouraging its Master Licensees to seek out new pockets of business in their communities and regions.
The development of Corporate Firms gives the Master Licensees a way to build territories and increase their value by creating a ready-made business that they can market. ActionCoach’s most prominent and more successful ML in the UK used the firm and corporate models to become the leading business coaching provider in the United Kingdom, simultaneously working with its partners in India, Japan, Ireland, and South Africa.
ActionCOACH’s team believes that doing your homework is essential. Brad expresses that due diligence is critical to understanding the nuances of any business opportunity. Talking to existing owners is a great way to help decision-making, but ActionCOACH also doesn’t believe in over-thinking it. He says, “Gather information and ensure that you have a strong support team is in place. Make sure that those around you believe as much as you do in the endeavor you are about to undertake. Dream BIG, but don’t let those who don’t believe in you hold you back. Don’t be held back by those that can’t see your vision, and finally, don’t wait until the perfect time because it simply doesn’t exist.”
“If you want to transform your life and create a business that will change the lives of owners in your community while affording you the lifestyle you have always dreamed of, waiting will only delay your future. Industry leaders worldwide recognize ActionCOACH is listed among the most profitable, most rewarding, and best franchising opportunities available. Affordable, attainable, and filled with unlimited potential, an ActionCOACH franchise partner’s success is almost guaranteed,” concludes Brad.
From a humble one-man-show operation to a multi-million enterprise, ActionCOACH continues to blaze the trail, serving as the business coaching industry’s most innovative company. ActionCOACH has impacted people worldwide and filled thousands of businesses and owners in every category imaginable. Here’s what people have to say about them:
Support is terrific for franchises. Opportunity for training is excellent materials and direction are available; an individual must have the initiative to use.
- Ross Cox, Florida
Top Tools and collaboration platform High IT quality support with a quick answer.
- Olivier C, Canada
The development of new products has been excellent.
- Rick Plasket, Kentucky
Corporate staff dedicated to helping the franchisee.
- Paul Raggio, California
The franchisor’s training and support are top-notch. The franchise system is world-class.
- Annette Hohnberger, Ohio
Covid has forced us to be better, and ActionCOACH has stepped up in all areas. ActionCOACH and our founder Brad Sugars have continued to be on the cutting edge with the rollout of new products and services, which has helped ActionCOACH to maintain its #1 ranking in the global coaching industry.
- International Franchise
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