The UK’s competition watchdog is investigating Asos, Boohoo and Asda over claims about the sustainability of their fashion products.
If the firms are found to have made misleading claims, the Competition and Markets Authority (CMA) said it would not hesitate to take action.
Concerns include the use of vague language which may suggest collections are greener than they actually are.
Asos said it was committed to providing clear and accurate information.
The online fast fashion firm added that it was “committed to playing its part in making fashion more sustainable” and was cooperating with the investigation.
The other two companies have been contacted for comment.
The CMA’s move is part of an ongoing investigation into potential “greenwashing”, when firms brand something as sustainable when this is not the case, and follows concerns about the way the companies’ products are being marketed as eco-friendly.
An initial review in January identified concerns … Read more