Robyn Bordes: Spearheading with Cutting Edge Strategies

The public relations industry has evolved to be the most reliable course of action to promote brands. Over the years, it has transformed, opening new aspects for various businesses with meticulous strategies to communicate and prevailing public opinions to create brand awareness.

Modern public relations are rooted in every industry utilizing innovative technologies to interact with large corporations and public figures through different media. Primarily focussing on celebrity integrated brands and representation, Robyn Bordes, the CEO of Illumination PR, implies her extensive expertise to deliver top-tier growth and success to an array of brands.

Robyn creatively develops new strategies with her team ensuring success for her clients. She is confident about business and enables her team to work to the best of their abilities, contributing to its overall growth. Based in New York, Illumination PR is a lifestyle public relations firm working diligently to position various brands to their target … Read more

Stocks Rally to cap off Wild Week

Equity investors ignored the deadly rumblings from Eastern Europe and basically had a party Friday, bidding markets through the roof, particularly in the oil and money sectors.

The S&P/TSX index hurtled skyward 344.07 points, or 1.7%, to close Friday at 21,106, for a gain on the week of 98 points, or 0.5%.

The Canadian dollar hiked 0.66 cents to 78.73 cents U.S.

CIBC beat analysts’ estimates for quarterly earnings on Friday, as adjusted profit rose 14% from a year-ago period as the lender saw lower provisions and higher revenue across its units.

CIBC shares galloped $8.7 1, or 5.6%, to $163.61

Imperial Oil jumped 64 cents, or 1.2%, to $55.66.

Industrials also proved solid, notably Bombardier, up seven cents, or 4.6%, to $1.59.

ON BAYSTREET

The TSX Venture Exchange gained 9.94 points, or 1.2%, to 836.21.

By the closing bell, all 12 TSX subgroups were in the green, with energy … Read more

John Lewis drops Never Knowingly Undersold price pledge

After 97 years John Lewis is ditching its “never knowingly undersold” price pledge after admitting that it was no longer suitable in the era of online shopping.

The department store chain has been considering scrapping the price-matching promise, which only applied to its bricks and mortar rivals, ever since Dame Sharon White took over as chairman of the employee-owned business shortly before the pandemic.

The price promise was introduced in 1925 when John Lewis had two shops and allowed its product buyers to check the prices of nearby competitors. It has been criticised, however, as largely irrelevant for modern day shoppers, particularly since John Lewis has said that 60 to 70 per cent of its sales are now online.

The company said: “Never Knowingly Undersold is no longer enough to assure trust because it applies to fewer and fewer sales as shopping moves increasingly online, and isn’t applicable to online-only … Read more

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