From Black Friday to the Festive Season: 8 tips for small businesses to stand-out

Every year, Black Friday kicks off a pivotal time of year for many small businesses – from independent retailers, to fully digital companies.

However, it’s becoming more and more challenging to stand out of the crowd. There are some key tips and tricks for getting set up, and maximising your online presence around this time, and it’s not too late to get the ball in motion.  Peggy de Lange, VP International Expansion at online marketplace, Fiverr explains how.

Offer Promotional Bundles

Do you have products or services that compliment one another? If so, think about how you can bundle them together and offer someone a deal they can’t refuse. Product bundles can be a great option for pushing a customer over line.

Offer Pre Orders

If you have products that are high in demand, pre-ordering products lets you adjust the stock levels and manage the potential of running out of … Read more

Business Insurance Calculator

One of the easiest ways for youngsters to start a business is to show assigned duties around the home, in to a service that may be offered to others.

business advisory ey

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TSX Keeps Streak Alive in Light Trading

Equities in Canada’s largest market enjoyed their third-straight session of gains on Thursday, helped out by technology and health-care shares, despite low trading volume because of the U.S. Thanksgiving holiday.

The S&P/TSX Composite gained 73.12 points to finish Thursday trading at 21,621.55.

The Canadian dollar regained 0.07 cents at 79.04 cents U.S.

Tech shares led the parade Thursday, with HUT 8 Mining shooting up 96 cents, or 6.1%, to $16.79, while Dye & Durham took on $1.48, or 3.7%, to $42.00.

In the health-care sector, OrganiGram Holdings gained five cents, or 1.8%, to $2.77, while Chartwell Retirement Residences units picked up 16 cents, or 1.4%, to $12.00.

Real-estate concerns also finished in the green, with Real Matters prospering 21 cents, or 2.5%, to $8.55, while CT REIT units gathered 32 cents, or 1.8%, to $17.75.

Gold weighed things down, though, with Iamgold giving back six cents, or 1.5%, to $3.97, … Read more