Who Should be Named in a Will?

We know that creating a will can be confusing and maybe even a little overwhelming. But having one in place is the only way to ensure that your wishes will be carried out after you’re gone, including who will care for your children, pets and dependents.

To help simplify this topic, we’ve created a list of the key roles you should consider before creating your will. Having them selected upfront will make completing your will a lot easier later.

Who should be a beneficiary of a will?

A beneficiary (or heir) is any person who receives something from your will. You can list a class of beneficiaries (e.g., your assets should be divided equally among your three children).

But if you know you want your daughter to have your Aunt Sally’s ring and your son to have your grandfather’s pocket watch, you have to clearly spell that out in your … Read more

The importance of client communication plans to win at large website projects

Did you know that the overwhelming majority of time spent working on website projects is taken up with communication between the project manager and the client? It’s possible to read this statistic as an indication that project managers and website developers are aware of the importance of communicating with their clients, carefully listening to their needs, and taking the time to explain the process of website development.

In reality, however, this statistic represents the inefficiency of much client communication – instead of indicating the importance that website developers place on communications, it indicates the frustration that many of us feel when trying to talk to clients. Some of this frustration is unavoidable, particularly if you see yourself as an antisocial developer who is paid to code, not talk. But it’s also possible to make client communication a whole lot easier via some pretty simple techniques. 

Previously, we’ve shown you how Read more

How to anticipate needs with consumer psychology

Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business.

Business owners and marketers just like you have spent hundreds of hours — essentially days of their lives — trying to find ways to attract new customers, convert leads and build loyalty. They’ve spent millions of dollars on fancy campaigns with all the bells and whistles, short of a big neon sign that says, “Buy our stuff, please!”

It’s no easy task, but it’s even more difficult — and less successful — when you have no idea what your customer wants.

 

So hold off on that neon sign until you know that your customer actually needs your products or services.… Read more