Media Temple: The agency perspective on 2020

*This post first appeared on the Media Temple blog on Dec. 9, 2020.

At the end of 2020, we’re looking back with the agency community to see what we can discover about the path forward. What lessons have been learned? What questions remain to be answered?

This year proved almost from its onset to be an unusual one, overturning expectations suddenly and dramatically. Times like these often create remarkable innovation. And even after immediate challenges are overcome, those kinds of innovation hold. So, it’s worth taking the time to reflect.

Here’s what we’ve heard so far.

Remote work – In it for the long run

Agencies around the world faced the abrupt switch to full-time remote work in 2020. With globally distributed clients as well as regional offices already common, agencies largely had the tools ready and in place – even if they hadn’t pulled the trigger on flipping to

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How to offer free shipping without hurting your bottom line

This post was originally published on Sept. 19, 2018, and was updated on Dec. 9, 2020.

If you want your business to get ahead in the competitive ecommerce landscape, you might want to offer free shipping. Pricing changes, partnerships, and promotions are just a few of the ways you may be able to offer free shipping without harming your bottom line. Particularly since the start of COVID-19, it’s important to consider how you can offer free shipping as a strategy to grow your sales. Keep reading to learn more.

Related: What you need to know about shipping for small business

Offer free shipping by adding it to your base price

While some sellers add a credit card fee on card sales, most businesses accept credit card processing as a cost of doing business. Those transaction fees of 2 percent to 3 percent of each sale are unavoidable to online businesses.… Read more

Clifford Almeida: Delivering ROI

Clifford Almeida runs HIREAWIZ Web Design, a full-service digital marketing agency. Clifford also runs MyWebAudit.com, a SaaS tool for web professionals and digital marketers. You can find Clifford on LinkedIn and Facebook.

Tell us about yourself. Who are you? Where are you based?

I’m a father of two beautiful girls and a husband to an amazing woman. I love to travel. I’m passionate about changing lives through service and technology. Growing companies is what I love doing.

We’re based in Glendale, Arizona. Before Glendale, I lived in Laveen, just outside of the Phoenix area. As I looked to grow my business, I wanted to move to the center of where everything was.

Along the way, we’ve had the benefits and convenience of being closer to the city.

We focused on targeting the Phoenix area to attract new leads for the agency. We doubled down on it, spending … Read more