Leaving Your Job? Don’t Leave Your 401(k)

If you’re getting ready to leave a job, you might be considering cashing out your 401(k) retirement plan. But in addition to losing the benefits your 401(k) plan offers, depending on your age, you’ll likely have to pay a penalty for early withdrawal in addition to paying income tax on the money you receive from cashing out. To avoid these outcomes, it’s important to know what other options are available to you, including not rolling your money out.

Moving your money to your next job

If you’re leaving your current job for another company, check and see if the new company offers a 401(k) plan and that they accept rollovers. If they do, the administrator at your old company can help you move the money to the new employer’s 401(k) plan once you enroll. There are two different ways you can do this.  You can either do a … Read more

Tips to make marketing easier in 2021

Marketing your business rarely comes easily. There’s always room for improvement and new things to learn. But that doesn’t mean that you can’t make marketing a little easier on yourself for 2021.

Let’s talk about seven ways to make marketing in 2021 easier — including marketing planning, marketing systems and marketing strategies.

  1. Use quarters and sprints to plan your marketing.
  2. Invest in the right tools for the job.
  3. Focus your attention on results.
  4. Make customer service first.
  5. Develop relationships and partnerships.
  6. Press pause on new and shiny.
  7. Build your brand.

Related: 5 marketing lessons from businesses thriving during the COVID-19 pandemic

1. Using quarters and sprints for planning

In most cases, when you think about a tactical marketing plan (which campaigns you’re going to run, when you’re going to run them, what the offers are going to be, and where you’re going to run them), people think of planning on … Read more

6 Essential Estate Planning Documents

Figuring out what would happen to your loved ones if something happened to you may seem stressful and time-consuming. But if you want a say in who gets what — and most importantly who cares for your kids (or your pets) — then you need an estate plan.

You may think you don’t need one because you don’t have a big enough “estate” or because you’re too young, but the fact is that most people should have an estate plan. That doesn’t mean it has to be complicated, though.

We’re here to simplify the topic and provide you with a checklist to help get this very important item crossed off of your to-do list.

What is an estate plan?

An estate plan is an umbrella term that covers many different documents, all designed to:

  • Distribute your assets and property after you’re gone
  • Make your wishes known
  • Facilitate your care in
Read more

Build and use your ideal customer profile and personas

One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?”

If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But then “how to create an ideal client profile” comes up with 61,400,000 results, and “create a client persona” has 12,600,000 results. It’s enough to make your head spin. Where do you even start?

Start here:

  • Learn what target markets, ideal customer profiles, and personas are, and why you need them.
  • Define your ideal client and personas.
  • Use your ideal client profiles and personas to improve all of your marketing channels.

Let’s get started!

What are target markets, ideal customer profiles and personas?

A target market is the broadest definition of who should use your products or services. For example, an online jewelry seller … Read more