Philip Levine: Walking them through it

With a distinctly streamlined model for project management, Philip Levine runs South Florida Web Advisors, a web development agency serving the West Palm Beach, Florida area. You can find South Florida Web Advisors on Twitter and Facebook.

Tell us about yourself. Who are you and how does your process work?

I’m Philip Levine of South Florida Web Advisors in the West Palm Beach area. I’ve run this agency since 2014, but I’ve been doing this sort of work since 1997.

Assuming the client doesn’t already have a website, I like to start with a template. It speeds up the development process. We find a WordPress template that works for their industry and interest. It gives them direction. They know what they need to fill in.

Then I walk through it with them. They develop the content, collaborating with me. I walk them through best practices. For example, I … Read more

The best agency advice for 2021 (based on what we learned in 2020)

*This post originally appeared Dec. 18, 2020 on the Media Temple blog.

Here at the end of 2020, agencies resoundingly have a positive outlook for 2021. And agency leaders we’ve talked to have voiced a strong sense of the path forward. There’s good reason for it, too.

The distribution of COVID-19 vaccines obviously provides a great deal of hope in itself. And even though the global scale of that rollout may be slow, the shared wisdom developed over 2020 adds a clearer perspective for how to continue through the pandemic and beyond. What’s been learned from these hard times can be applied to the good times as well.

So in that spirit, we’re looking back at what’s been shared with us, and sharing it with you. From interviews, panels, and surveys conducted over the course of the year, we assembled these five key pieces of advice for agencies looking … Read more

7 resolutions for eCommerce businesses in 2021

2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)

Customer spending has been transitioning steadily away from in-person shopping and toward eCommerce for more than a decade—but the pandemic hit that transition with a blast of Fast and Furious NOS. An IBM study this summer found the pandemic accelerated the shift to eCommerce by five entire years; the eCommerce industry wasn’t projected to be where it is today until 2025. And while the numbers aren’t final yet, online spending during this year’s holiday season is projected to grow by a record 30 percent.

Click-and-collect is projected to finish the year up 60 percent, far above any expectations before the year began. And eCommerce … Read more