How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website.

2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important for small businesses online and in your community to support each other this holiday season.

The reality is, many of us with businesses will be looking towards this holiday season as a make or break it scenario, especially for brick-and-mortar businesses in our local communities.

Let’s show our support for these new business models and reward them for addressing customer concerns and evolving regulations.

Stepping up to support small businesses

The holidays can be hectic without a pandemic added to the mix.

Rather than gravitating to big-box stores out of convenience, let’s think out of the box this holiday season.

What if we make the effort to seek … Read more

How to create a holiday gift guide

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are typically a time of spending money on the perfect gifts for loved ones.

As a blogger or ecommerce business owner, you can cash in on the fun by helping your website readers find those gifts and make a nice profit as your reward for aiding them in their quest to find that perfect present. With that in mind, I’m sharing all you need to know about building a useful gift guide below. There’s a lot to unpack, so let’s dive in!

Steps to create a holiday gift guide

There’s more to developing a holiday gift guide than throwing together a list of ideas and linking … Read more

Lisa Stambaugh: Expert guidance, website design and a lot more

Lisa Stambaugh provides WordPress support through her agency Collective Discovery, and helps clients tell their story through her Much Ado About You content service. Lisa is also the author of Web Diva Wisdom, a book that helps business owners learn how to work with web designers.

Tell us about yourself. Who are you? Where are you based?

I tend to describe myself as a long list of short topics, many of which don’t seem connected at all, but I like to think it rolls into an interesting package.

Educationally, I’m a geek: BSEE/CS (UCSD ‘80), MSCS (Stanford, ‘85). Work-wise, I’m a Web Diva, a freelance writer, an informal business coach, a story teller, and a problem-solver.

Outside of work, I’m a knitting enthusiast, curly girl, cookie artiste, musical theatre devotee, costume designer, and a voracious consumer of historical fiction.

I live in Fremont, California, which is at the very … Read more