Spartan Race founder Joe De Sena discusses what it takes to pivot in real-time and make fast decisions that can mean the difference between standing strong or shutting down.
When thinking about starting a business, you may also consider where . Big cities, home to a range of fast-growing industries and a diverse, talented workforce, would seem ideal for launching a business. But business owners scouting out potential cities should look beyond just New York City and Los Angeles.
While lacking the flashiness of big cities, small towns can be great environments for up-and-coming businesses.
Why start a business in a small town? Here are five reasons:
1. Lower costs
It’s no surprise that it takes money to thrive in a large city. Besides the cost of renting a workspace, even the most mundane goods and services tend to be more expensive in big cities. Throw high city and state taxes into the mix, and emerging business owners face an uphill battle.
If you’re operating on a modest budget, smaller markets tend to be much more financially accessible to … Read more
This article originally published on GoDaddy’s OpenWeStand.org website.
There’s no doubt about it: Black Friday, Small Business Saturday and Cyber Monday are going to look quite different this year than previous holiday shopping seasons. But, just because shoppers won’t be flooding into your physical store doesn’t mean you can’t take full advantage of your customers’ willingness to spend throughout the entire holiday season.
1. Accept things are different this year on Black Friday, Small Business Saturday and Cyber Monday
Your first course of action is to unequivocally accept that everything will be different this year. Many stores are still closed for indoor shopping.
And, while many innovative efforts have been implemented thus far (like retailers taking reservations to shop in their store, organizing outdoor pop-up shops, or utilizing one in one out policies to limit crowds) that’s not going to cut it for big sale days where demand will be … Read more
As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII) — is in high demand among hackers, which is why it’s important to implement webform security best practices on your small business website.
What do hackers do with PII?
Hackers don’t usually have a direct interest in your customers’ PII. Instead, they profit when they sell the data on the dark web (also known as the online black market) for a median price of $21.35 per record.
For example, a hacker can tap into a rental property manager’s database to extract credit card information. The going rate to destroy someone’s credit or steal their identity is less than $25.
Cyber thieves then mine the information … Read more