How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020.

When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every sector to extract, analyze, and optimize data to make the right marketing decisions.

With technology changing at a lightning-fast pace, business owners and operators need a set of tools that deliver simplicity, as well as promote brands by referring to data.

How to make data-driven decisions using Google marketing tools

Too much data can overwhelm the savviest business owner. Google marketing tools present data in easy to understand terms that you can use to attract the right target audience and then build your loyal customer base.

To help with that goal, we’ll be looking at the following:

  • Insights to make data-driven decisions.
  • Case study for Google
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