3 low-cost marketing trends for the new normal

This article originally published on GoDaddy’s OpenWeStand.org website.

COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back marketing budgets. In the wake of COVID-19, nearly $50 billion globally has been pulled out of the advertising market.

But instead of killing advertising, the pandemic has forced a creative renaissance. Instead of relying on huge budgets and professional shoots, we’re seeing the rise of self-edited, lo-fi, and home-shot content. Whether you’re a small business owner or new entrepreneur, you can take advantage of these new low-cost marketing trends. Below, you’ll learn how large brands have adapted to this shift, and how you can implement what’s currently working for them into your marketing strategy.

Lo-fi/low-cost marketing trends are the new normal

Big budget commercial shoots are nearly impossible to do right … Read more

How to Ride a Motorcycle in 11 Steps

Riding a motorcycle can be a freeing and fun experience. But before you cruise off into the sunset, you need to learn to ride a motorcycle first. There’s a lot to keep in mind, so follow our 11 steps on how to ride a motorcycle to get a grasp on some of the fundamentals.

 1. Put on motorcycle gear

When riding a motorcycle, there’s nothing separating you from your environment. This makes wearing the correct gear crucial for staying safe on the road. Here are the things you should equip[1]:

Helmet — Find a helmet designed for motorcycle riding that’s compliant with U.S. Department of Transportation regulations. Make sure it fits well and allows you to maintain your normal range of vision.

Eye and face protection — Goggles and a shatterproof face shield will protect your face from road debris and when you’re in a collision. When equipping … Read more

Side hustle ideas — A beginner’s guide to planning a venture outside the nine-to-five

This post was originally published on Feb. 9, 2018, and was updated on June 6, 2019 and Sept. 8, 2020.

Sadly, it’s rare to find a day job that is both fulfilling and pays well. Add the current economic insecurity on top of that and you might have a sinking feeling in the pit of your stomach. Don’t despair. Today it’s easier than ever to implement a side hustle — that is, a venture outside of the nine-to-five where you pursue what’s important to you and, hopefully, make a little extra cash in the process. It starts with coming up with a few side hustle ideas.

A new term for an old tactic, side hustling is a method many are embracing to make extra income and pursue their dreams.

 

If the venture is planned and launched correctly, you could stand to earn a sizable chunk of money to … Read more