This article originally published on GoDaddy’s OpenWeStand.org website.
COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back marketing budgets. In the wake of COVID-19, nearly $50 billion globally has been pulled out of the advertising market.
But instead of killing advertising, the pandemic has forced a creative renaissance. Instead of relying on huge budgets and professional shoots, we’re seeing the rise of self-edited, lo-fi, and home-shot content. Whether you’re a small business owner or new entrepreneur, you can take advantage of these new low-cost marketing trends. Below, you’ll learn how large brands have adapted to this shift, and how you can implement what’s currently working for them into your marketing strategy.
Lo-fi/low-cost marketing trends are the new normal
Big budget commercial shoots are nearly impossible to do right … Read more