What is technical SEO? Small business technical SEO checklist

Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO.

First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk about why technical SEO is important. And then, we’ll share a technical SEO checklist for small businesses.

Settle in for a long, technical post. Let’s do this.

The parts of technical SEO

Twelve categories that collectively make up technical SEO:

  1. Indexability
  2. On-page SEO
  3. Site speed performance
  4. Images
  5. Internal pages
  6. Links
  7. Redirects
  8. Duplicate content
  9. JavaScript
  10. CSS
  11. External pages
  12. Other

Without going too deep into the technicalities, let’s dive into some of the common issues within each category.

1. Indexability

Indexability is the primary objective of technical SEO. As a site owner, you want search engines to discover and index your content.… Read more

Real-life advice to make the most of increased digital holiday traffic

Online traffic and shopping have skyrocketed in 2020 due to the pandemic and brick and mortar closures. And as the holidays approach, this trend will continue as we begin to see increased digital holiday traffic.

In August, online sales increased 42%, year over year, and consumers spent $63 billion, according to Adobe Digital Economy Index. To give you an idea of just how much more online shopping we’re doing, in 2019, there were only two $2 billion days outside the holiday season.

As of August, there were 130 days that passed that milestone.

Experts say holiday shopping will start earlier than ever this year, with some large brands already teasing Black Friday and other deals. Data from Google shows that 75% of U.S. shoppers plan to shop more online this holiday season than in the past. A recent LivePerson survey of more than 2,600 international consumers found that more … Read more

How to write and use a unique selling proposition

When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP).

Whether customers realize it or not, they use unique selling propositions to decide what to buy and who to buy from. When shopping for a new laptop, someone who values price may choose a more affordable option over a high-performance, high-price product. Or, a health-conscious customer shopping for new makeup may choose a brand that is all-natural versus a brand that uses chemicals in its products.

Customers use unique selling propositions to decide what to buy, so brands must use USPs to show customers why they should buy from them.

Let’s look deeper into what USPs are, why they are important and how to write a unique selling proposition that will attract and keep customers.

What is a unique selling proposition?

A … Read more