One of the most powerful search engines in the world is probably a site you don’t even consider to be a search engine. Falling just behind Google, YouTube is the second most popular search engine in the world. Yes, you read that right. The same site you watch funny cat videos is also one of the most popular and trafficked search engines in the world. That’s what makes it essential to learn how to optimize YouTube videos to help you get more exposure.
This may not make sense at first. How can a video site be used as a search engine? But YouTube is much more than silly videos you want to share with your friends.
People turn to the site to find information, reviews, how-to guides, news and much more. The site itself is part television station and part Google search engine.